Volunteers Needed For Sierra Club Rev Up EV Shopper Study, Round 3

The Sierra Club is fielding a third round of its Rev Up EV Shopper Study and is asking for help from the EV Club. Help is defined as visiting dealerships with a set of questions to ask and items to observe to assess if a dealership is making a serious effort to sell electric vehicles. The last study, like the new one, was national, and was done in 2019. At that point, there were serious deficiencies with respect to dealership commitment to EV sales. The prior study can be found here. These were some of the key findings:

A lot has changed in the macro EV environment since 2019 and we look forward to seeing the new findings. As we did last time, we will ask the Sierra Club to join us at a meeting to discuss the study results.

This link will take you to the Sierra Club page about the study. If you volunteer, they will follow up with you directly. Feel free to let the club know about your experience with the survey. We got some interesting additional texture last time from participating members – more like a focus group to complement the quantitative survey results.

It is not necessary to be a member of the Sierra Club or EV Club to participate. There are questions about the Tesla shopping experience in the study which serve as a useful point of comparison. We appreciate the participation of Tesla owners as well.

One final note. This club supports changing the franchise laws to allow direct sales by EV-exclusive manufacturers. Even though we and other like-minded individuals and organizations have not yet carried the day, these studies, and findings like that pictured above, have been an important data point in our arguments that excluding these companies from doing business in CT serves to slow EV adoption.

Sierra Club releases update of REV Up EV Shopper Study

In 2016, the Sierra Club conducted a study where shoppers went to auto dealers to “shop” for an EV (though in some cases, it was people in the market actually shopping). The results were dispiriting with many dealers not offering EVS, not charging the cars for test driving, having few on the lot and not prominently displaying them.

The prior study was done only in the 10 states following the California fuel economy rules (CARB states). This new study is national, though it breaks out a number of the results by the CARB states versus the rest of the country. While there are some differences in the data points between the studies, the results that aren’t much more encouraging, starting with the 74% headline number (which means that there were no EVs present on the lots of 74% of dealers visited). The picture is slightly better in the CARB states.

Aside from dealer experience, the study makes an effort to provide a broader context, and cites, for example, data on media expenditures by the auto companies on behalf of EVs, which are extremely minimal.

To the extent there was positive information here, there are some dealers that are genuinely making an effort. But it is very ad hoc and dealer dependent. There is no apparent systematic or effective effort on the part of the OEMs to encourage or demand that the dealers make a serious EV sales effort.

The EV Club of CT was recruited by the Sierra Club to send shoppers to dealers and we were happy to oblige.

It should be noted that this isn’t a secret shopper format. The Sierra Club did not direct participating shoppers not to disclose what they were doing.

The full summary can be found here.

The EV Club of CT is pleased to announce that there will be a presentation from Hieu Le of the Sierra Club at the upcoming club meeting, scheduled for May 28^th. The Sierra Club is one of the organizations that EV Club CT partners with in the Connecticut Electric Vehicle Coalition.

Hieu Le is the campaign representative for the Sierra Club’s Clean Transportation for all Campaign. He leads the organization’s efforts on the Volkswagen settlement funds, electric vehicles, EV fees, National Drive Electric Week, and the Rev Up Electric Vehicles campaign. Prior to joining the Sierra Club, he worked on Beto O’Rourke’s Senate campaign in Texas. He also worked in Sacramento for a government affairs firm. He is a former delegate to the California Democratic Party and attended the University of California, Santa Barbara.

Meeting logistics

Date: May 28^th

Time: 7:00 PM

Location: Bedford Square Offices of The Higgins Group, 30 Elm Street, Westport, CT.